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Thursday, December 27, 2012

Blog 2012 Most Popular Posts: Year in Review

This is a compilation of my 2012 most popular reads review. Hotel online marketing Guide which comes in first place as the most popular post of 2012, was picked up on Twitter by Les Roches Marbella, Gilion University, HSMAI New York as well as the Revinate Blog. It took me over 2 weeks to finish writing it. The second most popular post is entitled ''5 basis Tasks Every Revenue Manager should be doing, was picked up by ehotelier, 
and I got a thank you Email from the 

company Ideas over it. Demand and Pricing: how to strike the Right Balance was exclusively published in EyeforTravel website.

The complete most popular posts' list of 2012 is as follows:

#1: Hotel Online Marketing Guide: 17 Great Ways to Market your Hotel Online

#2: 5 Basic Tasks Every Revenue Manager should be doing

#3: It’s confirmed! Tripadvisor Directly Affects Rates, Occupancy & RevPar

#4: How to Generate More Hotel Bookings over the Phone

#5:  Demand and Pricing, How to Strike the Right Balance 

#6: 5 Common Fallacies about Hotel Revenue Management


Wednesday, December 26, 2012

Things I want for 2013 List (Does not include a brand new car!)

The idea of writing this ‘things I want list post’’ for the new year came to me when I was thinking about what the year 2013 might have in store and what’s ahead for the international travel industry and in particular in my country. This comes also as an awesome opportunity for me to write in a less formal style about something else than revenue management, hotel marketing, or hospitality distribution.
 

Well before going any further, let me first wish you a happy new year! Happy New Year and Best Wishes for you and all your family.
 
Tunisia’s 2013 Presidential Election 
 
Although I don’t usually like odd numbers but I am kind of positive about 2013. This sort of optimism is due to the fact that I always believe that everything must come to an end; the current difficult economic and political situation that my country is experiencing will come to an end sooner or later I guess. On the other hand, I am not so crazy about what is going to happen in terms of politics – As you might already know there will be a major poll in Tunisia next June – but I predict that the current political situation will ease after the elections, as for now, you can’t really say that the country is ruled by an ‘’actual government’’.

Tunisia’s Social-economic Situation
 
I find it a bit odd in a way that Americans sometimes complain about their country’s weak economy, I mean…in Tunisia not only we are suffering the consequences of America’s economy slowdown but we are also experiencing an unprecedented political, social and economic restless waves caused by what some people call ‘’the revolution’’ that shook even the wealthiest members of the society. But what really pisses me off is how some foreign Medias are talking about the so called revolution from 2010 downward; the image that some European media channels are trying to convey is utterly different from what’s really happening in Tunisia. I mean, broadcasting a 2 minutes video 5 times a day about 4 girls wearing ‘’niqab’’ in the capital Tunis and saying this is the new Tunisia is completely out of this world approach to news and journalism. I can recall the story of the girl that has been raped in Tunis by police officers, well that story made the news for weeks in France. The thing is, the country has been ruled by dictators for decades, I remember that at a certain point in time people can get fined simply because they are growing bears! Right now people can do whatever they want, they can think whatever they want, and aspire to whatever they want. How can you call it a democracy if you don’t allow people to do those things? I’ve lived in Tunisia long enough to know that 90% of Tunisia’s population does not aspire to grow bears; Tunisians aspire to build a better country and a better economy for generations to come.
 
Tourism in Tunisia 
 
I’m poised that the upcoming touristic season in Tunisia is going to be good compared to the last season (2011-2012) which was moderate in terms international touristic arrivals, with almost 5 million tourists (source Reuters) coming from Europe, Russian, Algeria and Libya. I am saying all the time to my colleagues that the next year things will be even better because travelers will be more confident to visit Tunisia, they will find out that cities like Djerba, Hammamet, Gammarth, Sousse, Monastir, Mahdia, Nabeul are absolutely safe to visit. Maybe right now it’s the perfect time to visit Tunisia and make some savings because the destiny as a whole is still relatively cheap compared to the prices prior to the revolution and the economic turmoil. Prove me wrong and recall any little tiny accident that any tourist has encountered in Tunisia. I’ve seen some bloggers lately writing stuff about accidents that happened in 2010 but I personally will not believe anything unless it’s coming from Reuters or a major well-knowing news network.
 
Global Climate Change
 
I’ve listed this topic at last because I think this is the most important problem that many countries and people face today, besides it concerns all human race not only my country or yours. I’m really worried about climate change and I find it weird that businesses and governments are not taking this issue seriously - some businesses are taking advantage of the matter to do marketing or even worst. Maybe it’s human nature; people only tend to think about immediate concerns, but something has to be done and it has to be done on a big scale so that businesses and governments’ activities polluting the environment will be restricted or even banned.

        
Again Happy New Year and I’m wishing you a year that is filled with all the fragrance of roses, illuminated with all the lights of the world. Hope this year will be the year when all your dreams come true. Happy New Year 2013.

Thursday, December 20, 2012

EyeforTravel post: Pricing decisions: Factors to consider in an increasingly global market place

Pricing decisions: Factors to consider in an increasingly global market place is an exclusive guest post for EyeforTravel that has been published today. In this article I've discussed the major factors that I think impact hotel pricing decisions in today's global economy. In effect, in my personal experience I've seen hotel operators repeatedly making pricing decisions based solely on a single variable or factor: It could be the completion for some hotels, demand for others; if demand strengthens, the hotel raises prices. Conversely, if demand weans, the hotel cuts rates.

Hotel rates are determined based on several factors. In this article I've highlighted the importance of the marketing mix, social media and technology, the completion and the economy when making pricing decisions.


Read the articel at www.eyefortravel.com 

Friday, November 23, 2012

Online Reputation Management, or Damage Control

This is a response to the article ‘’ Hotels call it online reputation management, but Market Metrix calls it too little, too late’’ by Sean O’Neil published in Tnooz the 14th of November 2012.

In his article Sean argues that Market Metrix is trying to foster hoteliers’ effort, in terms of reputation management towards guest surveys, and to persuade hotels to ignore online user generated content. Not only that, but he called the company ‘’self-interested’’. Now, Market Metrix is in business since 1996 - it is the leading provider of customer and employee feedback solutions for more than 14,000 hospitality companies around the globe –

Going forward, it seems like Sean did not really get the true meaning of the message that Market Metrix wanted to convey through its white paper ‘’ For Hospitality, Social Media Is Too Little Too Late’’.

Basically, what Market Matrix was saying is, in terms of online reputation management, hotels really need to focus their energy into preventing bad customer’s review and to fix problems when they occurs by deploying the hotel’s own guest surveys; ‘’most online review sites don’t post guest reviews for four or more days, long after the customer has left.’’ Sean also pointed out that Market Metrix claims that the best way to improve online review is by managing guest reviews effectively. The bottom line is, whether if it’s on property guest reviews or online reviews; it all comes down to the service! Yet, it is nonsense to me that a customer posts a bad review with a title ‘’Do not go there’’ and describe his stay as being ‘’catastrophic’’ simply because the food was not as good as he/she thought.

I personally also will not argue about the fact that hotel negative experiences are more motivating to share than positive ones – ‘’opinions shared through social media and online review sites are often extreme points of view and don’t represent the complete spectrum.’’ In my experience, I’ve seen lots of patrons who are extremely satisfied about their stay but did not share a single word about our property on social media. ‘’Guests who have a problem write a review about it 22% of the time. Guests without a problem write reviews just 9% of the time.’’

Not so long ago, hotelier felt the pressure that travel review sites hold on their businesses; what’s happening now is; hotel operators are asking guests to post positive reviews about their stay on review websites. It would not be much of a surprise to me therefore to know that as many as 15% of online reviews will be paid for by 2014 as stated in the report. Besides, ‘’very few online review sites and virtually no social media platforms require any proof that a reviewer actually visited the hotel or restaurant they’re reviewing’’ This view is also outlined in the paper. This could lead to all forms of distorted reviews, and misleading information I suppose.

In conclusion, social media has created priceless mediums to communicate with existing patrons and opportunities to reach new potential consumers. That is, review websites also help hospitality businesses stay on track through monitoring user generated content and refining their products and services accordingly. On property guest reviews if properly managed prevent further complications and permit to react to customers’ needs and wants right away.


About Taoufik Haraketi
Taoufik Haraketi is a Front Office Manager and blogger heavily involved in hotel revenue management and hotel online marketing. He holds a BBA Hotel & International Tourism Management from the American University of London. He is currently employed as a Front Office Manager at Hotel Zodiac Hammamet in Tunisia.

Website: www.taoufikharaketi.com
Twitter: @taoufikharaketi