“More and more Chinese tourists see outbound travel as a chance to broaden horizons, and experience foreign cultures,” noted the Tourism Express. “Therefore, they have higher demand for the content and patterns of travel. Seen from the sales of tour operators, half of the outbound tourism market has now been taken over by FIT tours.”
This shows that tourists are increasingly pursuing personalised tour experiences and are looking for authentic experiences and not for arranged shopping tours, yet still rely on the convenience of travel agents to arrange flights, hotels, and visas.
The way many Chinese consumers are finding out about new destinations and travel services, such as hotel or cruise brands, is via the Internet.
With over 450 million Internet users in China, more than in any other country, of which 92% engage in social media channels not including blocked sites such as Facebook, Twitter, Youtube, and Foursquare, more than 80% of Chinese travelers research and educate themselves about destinations and brands online.
"Essential China Travel Trends Book - Tiger Edition"
The first edition of the guide to “Essential China Travel Trends”, published in the year of the Tiger, by ChinaTravelTrends.com, and produced in collaboration between Dragon Trail and VariArts Travel Group, with support from GreenEarth.travel is an attempt to reveal some of the critical trends, and pitfalls when trying to enter this market, and offers insights from practitioners in the industry, including
It includes topics such as Internet and Social Media, Distribution, Sustainability, Outbound and Domestic Tourism, MICE, as well as Hotel Development. The book features introductions by Taleb Rifai, Secretary General of the World Tourism Organization (UNWTO), Jean-Claude Baumgarten, CEO of the World Travel Tourism Council (WTTC), and Hiran Cooray, Chairman of the Pacific Asia Travel Association (PATA).
The Tiger Edition of the Guide to “Essential Travel Trends” supports the “Save China’s Tiger Initiative” and offers insights from industry practitioners active in the Chinese travel market, and is available at select industry conferences. Interested conferences and organizations may contact us to discuss partnership opportunities.